Problems I can help with:
"My product is complicated, I don't know how to explain it succinctly."
When you're so deep in the weeds of a business it can be hard to take a step back and put yourself in the shoes of a newcomer. I offer a fresh pair of eyes and a knack for explaining complex offerings in a way that really resonates with your audience.
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Messaging strategy
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Persona development
Your tone of voice should proudly demonstrate who you are and what you stand for. I host a workshop with all key stakeholders in the business to nail down exactly how you want to be perceived, and then turn the findings into a succinct, easy-to-follow set of guidelines. These can be shared with your human writing team or used to improve AI-generated copy.
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Tone of voice workshop and guidelines
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Copywriter briefing session
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ChatGPT prompt kit
"We don't really have a tone of voice. The way we sound as a brand is inconsistent and unmemorable."
"I know who my target audience is but I don't know how best to reach them online with my budget."
I specialise in helping brands find the right channels to get the most bang for their buck. With experience across SEO, paid ads, social media, content and web performance, I can help you strategise and plan your online activity, whether you need help knowing what to stop/start/continue or how to go digital for the first time.
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Startup launch plan
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Channel assessment and strategy
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Digital marketing consultancy
I have almost a decade's experience writing standout copy and content for B2B and B2C brands. I can craft the perfect messaging to help you convert at key places in the customer journey, whether in killer content, ad copy or sales pages.
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Copywriting
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Content strategy and example content calendar
"I don't trust AI yet. I want to find a top-notch human copywriter who can write for my brand."
"I'm embracing AI, but I find it really fiddly to get quality copy and content out the other side."
AI is here to make our lives easier, and tools like ChatGPT are revolutionising the way we do marketing. But AI can't do it on its own - it needs direction and clarity to be effective. I like to think of myself as a robot wrangler, laying down the law for the bots to make it easier for you to keep them on the straight and narrow.
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Content strategy and example content calendar
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ChatGPT prompt kit
Why choose me?
I have nearly a decade's experience in digital marketing agencies across SEO, content, insight and research, digital strategy and leadership. In 2023 I was honoured to be included in the BIMA 100, which recognises 100 of the changemakers who are leading the UK digital industry right now.
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In my previous role as Head of Insight and Strategy at a London-based performance marketing agency, it saddened me to turn down projects for innovative, ambitious new brands because they just couldn’t afford our rates.
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​I believe that all brands deserve stand-out messaging and a digital strategy to help them succeed.​
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By going freelance I can offer premium agency services at more affordable prices.
“Rosie is a shooting star of the digital industry.
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She has that wonderful talent of being able to turn difficult and complex subject matter into powerful insight with actionable guidance, helping clients to maximise the returns from their digital investments.”
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Frank Harrison, Founder of Croft Analytics
Testimonials
"Having Rosie lead WONDER Foundation’s brand refresh was an absolute pleasure. She made the process engaging, clear, and easy to follow, providing practical insights every step of the way. She went above and beyond to share examples, ensuring our team felt confident in applying the workshop outcomes effectively. Her interactive approach brought our vision to life with ease and clarity."
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Zoé Chantreau Majérus - Communications Manager, WONDER Foundation
“We are delighted that we found Rosie. She led a series of workshops with our teams that have helped us to reimagine our brand proposition using clearer definitions, better and consistent language and with laser vision on delivering the messages that our target markets would like to see. Her calm, professional and inclusive approach to this project meant that we all enjoyed working with her."
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Nancy Cullen - CEO, SpaceandPeople